The Lasswell theory was made in 1948 by a man called ‘Harold D. Lasswell’, the model he made was called ‘Lasswells Model of Communications’. The model was only made to cover the basics of the way people speak to each other, but fits into every kind of communication that we use today from advertising to a cover of a shampoo.

The model is made up of 5 stages, he says that to have a conversation with another person, the two people, sender and receiver must understand each stage to communicate to each other. The stages of the model are;

Who – Considering who sends the message, this will impact on the message its self that is being sent. This is depending on the person that is saying it or the company it will always be different as we don’t all communicate the same way when speaking.

What – The meaning of what is being said in the message and the content in involved in the conversation, what is the reason of the message and depending on the way it’s been said, what’s it intended response.

Whom – Who is the audience? Depending on who the person listening to the speaker is, the message can come across as something else… this is the mode of address, whether they take it formally or non-formally.

What Channel – This can be the form of communication that the person speaking is using, and the importance that is has, this can be visual like a poster or an advert which is something they see and take the information in. Another form is direct, a person advertising in the local town, handing leaflets out or a spokesman.

The Effect – Depending on all the other stages this is how the message comes across and the effect of what has been spoke about. This is the key part of any conversation as it’s the final message, how does the person listening use the information or react to it. For example, it could be that they have seen an advert and they are not wondering if that product is needed in their life.


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